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President & Founder Research Narrative, Inc.

Brief info

Areas of expertise: multicultural research, media research, business leadership
Background & Education

Kerry Edelstein is the President and Founder of Research Narrative, a market research & insights advisory agency specializing in media, entertainment, and communication. Kerry has advised dozens of renowned media brands - including Netflix, YouTube, Amazon Studios, NPR, Verizon, Discovery, and Viacom - to merge consumer insights with digital analytics, launch cross-platform media strategies, and develop audience strategies rooted in diversity and multicultural empathy. A passionate advocate for the intersection of methodological rigor, impactful insights, and engaging storytelling, she has led workshops on insights storytelling for QRCA, ESOMAR, and The ARF.

Previously, Kerry was Vice President of Research & Analytics for Joost Media, Vice President of Research at media research and consulting firm SmithGeiger, and co-founder of filmBUZZ, a market research firm serving the independent film community.

Kerry recently completed a six-year term on the Board of Directors for CHAMPS Charter High School, a media & performing arts high school in Los Angeles, where she served as Vice President of the Board and led the board's diversity & inclusion and strategic planning initiatives. She holds an MBA from the UCLA Anderson School of Management and a B.S. in Biometry and Statistics from Cornell University.