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Principal , V & L Research and Consulting, Inc.

Brief info

Areas of expertise: multicultural research, qualitative research, business leadership
Background & Education

Ms. Taylor has been in the market research industry for nearly forty years. At Rubbermaid, she was responsible for segmentation studies, market analysis; new product development, and coordination of market research projects. After moving to Atlanta, Ms. Taylor became experienced on the supplier side and coordinated research for a variety of industries. For the past thirty years, Ms. Taylor has provided her expertise to clients of V & L Research and Consulting, Inc., a full-service market research firm with expertise in specialty markets. She is a skilled focus group moderator and has moderated numerous focus groups with children, teens, young adults, adults and seniors across all ethnic and racial backgrounds. Specifically, she has conducted several multicultural groups, as well as facilitate group discussions with complex and sensitive topic areas.

Delphyne obtained her undergraduate degree from the University of Mount Union in Alliance, OH. She majored in Business Administration and has three minors; Marketing, Finance, and Management. She also studied the Fundamentals of Market Research at the Burke Institute in Cincinnati, OH.

She currently serves on several boards and has her IRB (Institutional Review Board) Training Certification.